TURNING COFFEE INTO WATER
No, really. The good people behind The Well provided 13 wells in places all over Africa in its first few years. Its website says, "We are a coffeehouse with a bold vision to make a difference in both our local and global communities."
The Well got its start in Nashville, Tenn., but the location in Fishers, Ind., is a little more convenient for me. Each week, the social media manager sent me the information and images (supplied by the band/artist) to include in these graphics.
I used The Well's Style Guide for color, font and logo guidelines. I loved using the logo shape in different ways. It's a subtle nod to the brand that will hopefully stick in customers' minds.