Awards and Recognition
The awards were all given during judged competition by the Fraternity Communications Association, which hosts an annual awards banquet for more than 70 member organizations.
I'm super proud of all the work I've done, especially these projects. All were completed in partnership with friends, co-workers and/or board members, so I have to give a shout out to all those wonderful people! (My team is pictured throughout the years below.)
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2024
Second place | Excellence in Digital Marketing
Third place | William C. Levere Award for Total Communication2020
Second place | William C. Levere Award for Total Communication2019
First place | Excellence in Digital Marketing -
2022
First place | Social Media Engagement
First place | Social Media Post2021
Second place | Social Media Engagement2016
Second place | Social Media Engagement2015
Second place | Social Media Engagement2014
Second place | Social Media Engagement -
2022
Second place | Specific-purpose website2020
Third place | Specific-purpose website2018
First place | Specific-purpose website2016
First place | Best online magazine -
2020
Third place | eNewsletter2019
Third place | eNewsletter2017
Third place | eNewsletter -
2023
Third place | Video - Long2020
Second place | Educational video2018
First place | General video2016
First place | Educational video2014
Third place | Educational video
Want to know more about a specific award-winning project?
Check them out chronologically below.
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Day of Giving 2024 was “picture perfect” in that we had a vintage polaroid theme! Complete with members’ memories and a video highlighting some iconic ZTA photos, our fundraising approach was nostalgia based.
A judge said, "Smart and strategic from start to finish—even down to the organized, targeted email segmentation used to effectively track outcomes." Another commented, "A truly compelling concept—shining a spotlight on the historic founders in a way that feels fresh and relevant today."
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This award is one of the top honors given by FCA, given to the top comprehensive communications plan and execution intended for a single purpose.
Convention is a team effort. In my role, I help oversee social media, videography, event emails, the website, and the event app.
A judge said, "Really nice multi-faceted strategies and tactics, clearly communicated and all well designed.”
Awards for work completed in 2024
Award for work completed in 2023
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ZTA celebrated 125 years of sisterhood in 2023. As part of that, I traveled to Virginia to interview five Zetas who had met women who founded ZTA. This helped keep history alive in a very real way and is a great archival piece. Watch the video here.
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This category judges overall engagement across a group's social media platforms, regardless of the organization's size and which platforms are used. Entries are judged on specific metrics provided by applicants.
An FCA judge said, “They showcase their expertise when it comes to social media engagement, as they know what kinds of content is best suited to each platform. They don't just put content out, they also engage with their audiences."
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Let's Spell it Out: Halloween 2022
Critics’ Choice Awards are voted on by FCA members and are coveted because winners are recognized by peers. This particular award recognized an outstanding social media post.
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This award honors outstanding efforts in communication for a specific purpose through a website. Entries are judged on excellence in overall content, design, creativity, and navigation.
An FCA judge said, "This group goes above and beyond by incorporating multimedia, from the responsive buttons (personal favorite) to several videos making information fun to absorb."
Awards for work completed in 2022
Award for work completed in 2021
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ZTA hired a new Digital Media Coordinator who took social media over from me. It's been great to manage the position and work with her on all things social. This award, for work in 2021, was the fourth time since I started that ZTA was honored in this category.
This category judges overall engagement across a group's social media platforms, regardless of the organization's size and which platforms are used. Entries are judged on specific metrics provided by applicants. Relevant data is provided by each social media platform’s native reporting tool.
A judge noted, "This org leads the pack in its short-form content and strategic approach across Instagram and TikTok. The organization's willingness to test and optimize video content on these newer platforms is something to be admired.”
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This is one of FCA’s highest honors and recognizes a complete communication package or campaign. Submissions are evaluated on content, writing and design as they relate to forming one comprehensive and cohesive message that brings amazing communication together in one place.
Judges said, “Overall, the messaging checks every box. It is clear and engaging. It captures relevant points and answers many questions through the use of stellar graphics and video components.”
Relive the Virtual Sisterhood Celebration by checking out our recaps.
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This award honors outstanding efforts related to videos intended for educational purposes. Winners demonstrate creativity, originality and inventiveness.
Those three words certainly describe our Archivist Patti Cords Levitte (Beta Phi Chapter, Michigan State University).
Judges said, “This video was a fun direction to talk about the history and the Mystifying Picture. The story was cohesive and brought many interesting facts for a viewer.”
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This award honors outstanding efforts in communication through an eNewsletter—a publication that gives specialized information to a limited audience on a regular basis, in an electronic format.
For the second year in a row, the Quarterly Alumnae Newsletter received this honor. Award recipients display excellence in overall content, design, creativity and organization. A judge said the newsletter is, “clear, nicely designed and focused. This was one of the best entries.”
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ZTADayOfGiving.com was recognized in this category. The award honors outstanding efforts in communication for a specific purpose through a website. These might include the organization’s site for its Foundation, convention, fundraising campaign, etc. Entries should display excellence in overall content, design, creativity and navigation.
A judge said, “Very well done. The way this day of giving was set out was very creative. I'm sure it would have been fun to watch along all day as challenges were unlocked.” The hundreds of ZTA members who engaged online during the Foundation’s first Day of Giving on Oct. 15 would agree!
Check out our recap blog (on the main ZTA site) to catch the fun.
Awards for work completed in 2020
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The Today & Forever Alumnae Survey campaign brought home the top spot in this category, which can only be won once in a three-year period.
Judges said, "There were so many engaging elements of this campaign. 1) The pre-launch "hype video" was perfect for the social platform, folding in popular GIFs to attract the eye while keeping the content informative yet short. 2) I can appreciate the drip and action-based email approach as to not overwhelm alumnae who have already engaged in the survey. 3) Great work on the kit for ZLAMbassadors. They seemed to be chock full of detail and clearly well thought out."
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The brand-new Quarterly Alumnae Newsletter launched in September 2019 after the results of the first-ever Alumnae Survey showed that ZTA alumnae would like to hear more from us. We didn't need to be told twice, and the newsletter received recognition from judges for filling that need.
Awards for work completed in 2019
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The logistics video puts a fun twist on the traditional list of dos and don’ts by offering more engaging examples of how to make the most of the Convention experience.
Judges rated it a perfect 10. You might recognize the voice (and you might not if you've never heard me speak).
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ZTAConvention.com received this award because, according to judges, “It is easy to navigate and included a few extra things like what to pack and a recap from the previous conference.”
Awards for work completed in 2018
Award for work completed in 2017
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ZTA’s National Leadership Conference attendees opted in to this daily newsletter during the event.
Featuring a limited amount of text and a photo or gif, this quick newsletter linked to blogs to help keep members updated and informed about NLC.
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Created to inform Zetas about the history of the relationship between the National Panhellenic Conference and Zeta Tau Alpha, the “Seek NPC” video, and its two accompanying videos, were first presented at Convention 2016’s Panhellenic Luncheon.
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Zetas have a lot of great things to say, and ZTA shares a variety of content from collegiate chapters, alumnae and International Office via the official ZTA Tumblr.
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ZTA’s social media channels consistently engage members in meaningful ways across all platforms.
Awards for work completed in 2016
Award for work completed in 2015
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ZTA's social media proved again to be engaging and meaningful across all platforms.
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ZTA's social media proved again to be engaging and meaningful across all platforms.
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ZTA wants to eliminate hazing and make sure everyone has a great experience from day one. Often, new members are referred to as “Zeta babies” and we wanted to help stop this trend.
With help from the team, I created the “New Members are not Babies" video with a clever, humorous approach to the topic, using actual babies to illustrate the point.