American Outlaws: Knoxville, TN Chapter
managing social media for the soccer supporters group
My favorite volunteer role so far has been with The American Outlaws, 2023-24. If you’re not familiar, AO is a national organization with more than 200 local chapters. AO brings soccer fans together to cheer on the US women’s and men’s soccer teams.
I mainly focused on social, and my duties included:
Running social media for the Knoxville chapter
Establishing and maintaining a new brand/look for the graphics
Help organize watch parties for about 30 matches per year
Partner with One Knox (local professional soccer team) to support each other’s events
For the graphics, I chose to always use the same color scheme for each of the teams (men’s and women’s) to help our members understand which team the graphics pertain to at a glance. For the men’s team graphics I use an orange/red gradient color scheme and for the women’s team I use blue/black gradients.
It’s given me a great opportunity to design some graphics and merch in Canva and Illustrator and experience what it is like to be a one-person Communication Team.
The organization didn’t use email or Instagram prior to me joining leadership. I also set up a private Facebook Group that is just for members. I worked to integrate all these platforms into our strategy to get more soccer fans together at events!
Check out links to the Instagram and Facebook below, as well as a sampling of the graphics I created.
Facebook page header with upcoming games
Instagram story tagging the bar and linking to RSVP
Instagram story featuring multiple matches
Facebook event cover image featuring soccer and March Madness
Facebook event cover image with info about the match and a festival happening at the bar
Multiple platform post to spark conversation
Multiple platform post to spark conversation