Launching new accounts
connecting with brand-new audiences
When ZTA starts a new collegiate chapter, I get to launch a new Instagram account. The goal is simple: Help students learn about an organization they may have never heard of before.
To that end, I am really proud of how this example came together.
The account launched with nine posts, creating a larger image on the profile. Each square was carefully arranged to present info about a different aspect of the ZTA experience. I worked with our photographer to create the shot, then she cut it into the six-square grid. I added captions and posted the images over the course of a few days.
Posts focused on ZTA’s motto, Founders, history, symbols, The Creed of Zeta Tau Alpha and the Nine Key Values, philanthropy, academics, school spirit, and how to learn more.
